Before Attending International Conference or Trade Show


Today most companies send employees to international conferences and trade shows as a means of marketing products and gaining ideas. These are great places to expose an organization to send key people to meet others in your industry. Since you will represent your organization you should prepare for a conference carefully, before you atend:



Responsibilities at international conferences and trade shows very among: attendees, clients, company booth representatives that exhibit products or services, along with many speaker. Regardless of your role, you must prepare and not just show up and wait for new business opportunities. Get the most out of your participation in a conference, and make the most out of every potential business opportunity.

Create objectives

  • Need sales leads?
  • Introducing a new product?
  • Building new relationships with suppliers or distributors?

Knowing your goals will help you focus your attention and make the best of the time you invest. Remember to create objectives that match your company strategy. Opportunities at international conferences or tradeshows are endless!